The other day one of my new acquaintances said to me, “Wow! You’re really well-rounded.”

I was polite and offered up a sincere thank you. But inside, I wondered to myself why I am the exception.

As I go through day-to-day life I don’t really feel particularly different or special compared to anyone else. So why are my regular activities so impressive to everyone else?

Learning is a passion.

Let’s get this straight: I hated school.

Well, I hated grade school, at any rate. College was pretty fun.

I can tell you exactly why I loved college, too. I focused on learning something that is fascinating to me.

What makes a person skilled?

If I told you the things that interested me as I grew up, you suddenly wouldn’t be surprised at the amount of random knowledge and skills that I’ve picked up over the years.

I can fairly accurately guess the breeds in any given mutt. Why?

Because when I was a kid I dogs were my obsession and I read every dog book I could get my hands on.

I am a decent artist. Why?

Because I loved to draw, and I kept drawing and drawing and drawing. I have a bit of natural talent, but not the kind of raw talent that is going to make me a world-class professional. Disney Animation isn’t exactly knocking on my door. Yet, I kept drawing and because I kept doing it, I got better.

I don’t really want to give you a laundry list of what I’m good at and why.

What makes me different? I let myself have passions, and I allow the desire to learn more about those passions become a passion in and of itself.

When I want to learn about something, nothing holds me back. I believe that I can make myself into whatever it is that is in my sights.

What makes a person well-rounded?

Give in to that desire.

You want to get your business online?

Get nerdy with it!

You’ll get over it – but the amount of information you can learn in a short time of obsession is immeasurable. The learning that you do isn’t going to leave you.

As you let yourself go in and out of mini-obsessions, you’ll start to see that you’re becoming one of those Jack of All Trade types who has dabbled in a bit of everything.

Give yourself mini-obsessions. Chase what is interesting to you now and then let it expire.

Have faith in yourself.

If you’re thinking about how hard something is when you’re trying to learn it, you will be so distracted that it really will be hard to grasp.

Have some faith that you’re of the human species, which is specifically designed to adapt and learn new skills quickly. We’re also very good at using those skills to our advantage for survival.

You must overcome the mental hurdle, and in my opinion the best way is to forget it’s there.

Follow the 80/20 rule.

Pareto’s Law states that about 80% of the effects come from 20% of the causes. That means you can reach the 80% percentile of skill level at something new with only about 20% of the total effort it would take you to get to an expert skill level.

At the beginning of a new skill you’re going to have a sharp learning curve where you go from “beginner” to “intermediate advanced” pretty quickly.

Let yourself reach that point and then don’t worry about becoming an expert. When you need a real expert you can have them come in and help, but in the meantime you’re suddenly able to handle a lot of situations that you weren’t equipped for before.

Use this to your advantage.

You want to learn to blog for your business?

Spend a few days totally obsessing over what that will take. Spend a few weeks practicing churning out blog post after blog post. You won’t always make this much time for it, so take advantage of your new learning passion and take as much learning curve out as you can.

You want to learn social media for your business?

Set up an account and practice all the time until you feel comfortable with it, or at least feel that you’ve started to get it. Sure, you won’t always be this active in social media but this is going to get your foot in the door.

You want to learn to ________ for your business?

Use this rapid learning style to just do it. Get the scariest part over by jumping in feet first with a fire that cannot be contained.

The rest will come naturally to you.

What are you going to learn this week?

• November is the National Novel Writing Month. I will be participating, and as such, I will only be blogging once per week instead of twice.
• The maintenance guide I’m working on seems to be losing direction. I am putting it on hold until I find something better for it.
• Tell me what you’d like to learn about from me over the next month in the comments. I have some post ideas but ultimately this blog is for you, not me.
  Example questions: “How do I fix this bug with my website?” “I can’t figure out what to do with this page.” “How do I write a good About page?” 
• For that matter, if you feel like there’s something missing at all in my blog, website, or resources let me know!

With that out of the way, on to the learning, soldiers!

What is the ROI of Social Media?

Scott Stratten of UnMarketing recently posted a video that I loved. (By the way, if you’re not reading the UnMarketing blog, you really should be. Scott is really awesome. Make sure you subscribe to his newsletter.)

Hold on… there is no ROI?

*slow clap*

In the comments following that video, I’ve seen arguments to companies actually doing the math of what the return on investment is to answer the phones. Tell me what the return on investment was to calculate that return on investment?

It’s an insane, illogical circle I tell you.

“Okay!” you shout, “we get it! We should be on social media. I mean, we even read your guide on using social media as a marketing tool.” (Oh, I just went there.)

Fine. If you insist.

3 Easy Steps to Social

Step One:
Show up.

I can’t tell you how many times I’ve wanted to just give a shout out to a business when I talk about them on Twitter (mostly positive!) but there is no Twitter handle to use.

Often, this means I don’t send that tweet. Why would I? Then I have to go to a lot of extra work to find a link or some sort of information that will allow my followers to figure out who the hell I am talking about.

If I send this out on Twitter: “Just had a bomb burger at @yourbusinesshere”, then my followers can find your business and it’s information by clicking through and finding out who you are on your terms.

Fixing the problem:

Time to sign up for any given social media account:

30 seconds

Step Two: Visit.

So you signed up for a Twitter account (or Facebook page, or what have you).

That’s great. 

Except not.

“What the heck Anne? You told me this is what I NEEDED.”

I’m sorry – I lied. Well, I didn’t really lie, but we’re only on Step Two so you just know we’re not finished yet. I really hope that you don’t feel deceived.

So what comes next?

Well, the only thing worse than not having a social media account is having one and then completely forgetting it exists.

Update irregularly? Not optimal, but it still works.

Creating an account and never doing a damn thing with it EVER? Why bother? You’re sending the message to your customers that you forgot about it and you’ll forget about them too.

Fixing the problem:

Time it takes to update your social media profile even just once per week:

30 seconds/week

Up to 5 minutes if you include some research time for ideas.

Step Three: Listen and respond.

This is the most vital step. The first two were just warming you up to get to this stage.

I’ve said it before, and I’ll say it again: Social media is high tech relationship marketing.

Depending on how active your customers are on any given social media service, you’ll want to check for conversation around your business once or twice per day.

If people aren’t talking about you, you’re going to want to check for conversation around the type of service or products that your business offers.

If you have time, do both anyways.

You should make it a goal to reply to a set number of people every day. Maybe 3. Maybe 5. Maybe 10. I recommend starting small. Let’s say your minimum is 3. Find 3 conversations to get involved with.

Now, when I say to reply to these people, I don’t mean just shoot them a link to your website.

Make it useful.

I am constantly giving away free tips and advice to people because it helps me establish authority in my field. It also helps that I honestly enjoy helping people. I cannot count the number of “THANK YOU SO MUCH” replies I have received.

Here’s one of my favorites:

[blackbirdpie url="https://twitter.com/#!/mistressmia/status/118838899819819009"]

That sort of response should be your goal with every reply you give.

Fixing the problem:

Time it takes to monitor for mentions of your business and reply:

5 minutes/day

Go forth and be social.

What are you waiting for?

Oh, and when you get there make sure you follow me on Twitter and circle me on Google+

Another thing with databases is that not all end-users have direct access to them.

That is why I recommend everyone have at least some hands on experience with their site, so that they know where everything is and have access – you should be able to control your own site for goodness sake.

If you don’t have access to your database, contact your web developer or hosting company and ask them how to get a hold of it.

Always make a backup first.

Never, every do anything to your database without first making a backup and storing it somewhere safe.

The last thing you need is for something to go wrong and you lose everything.

Even if you don’t personally know how to restore from a backup, you can get your hosting company to do it for you but if you’ve lost everything and didn’t save it… then you can’t do anything about it.

In my website emergency survival guide, I also recommend making regular backups of your website even outside of maintenance.

Maintaining a database essentially means optimizing.

Databases are clunky and klutzy and accidentally store a lot of extra, meaningless data and that makes your website bloated and slow.

That is no good.

There are usually tools included that will optimize the database for you.

That is very good.

The trick to learning how to do a backup or run the optimization is to search Google for the following sentences:

• “How to back up a ________ database”

AND

• “How to optimize a ________ database”

Alternatively, you can get in touch with your hosting company and ask them what they recommend.

Here’s a video with some of these thoughts if you’d prefer to watch:

The real reason I am sharing this with you.

Honestly, I hate dealing with tech posts. They get outdated in a week. A month, if you’re lucky.

Here’s the biggest take aways:

• Be aware that you have a database that is storing your website.
• Be aware that it will be best for you if you make database backups regularly.
• Be aware that your website will perform better if you get your database optimized regularly.

If you’re not sure whether your site runs on a database, just ask your web developer or your hosting company.

Don’t be afraid to reach out to these people. It’s their job to help you.

First we went through the content of your pages. Re-read about how to meet the needs of your customers with your content.

Then, we went through the steps to figuring out which pages should be accessible. Re-read about how to figure out a website workflow for your small business.

Most recently, I showed you how to put that all together in your Success Blueprint for reference. Re-read about creating a roadmap for your small business website.

Once you have your Success Blueprint, it will be best for you to go through and organize your needs in a rotation to constantly keep your website updated and thorough.

I want to be honest here – keeping a maintenance schedule is something that I struggle with. My thoughts here are based on my experience of success and failures in my attempts at doing so, as well as what I am beginning to carry out for myself.

Schedules should work for you, not the other way around.

My number one failure in trying to make a schedule is by trying to make myself work with timing that doesn’t play to my strengths.

What I’ve learned about schedules.

I work best by following what’s on my mind until I lose focus, and then let myself become distracted for a set amount of time before choosing something else to work on.

So that’s how I work. When I wake up is when my brain first starts working on the things that I find most important.

In the morning, I dedicate at least an hour to chasing down that line of thought.

What I’m still learning about schedules.

What is harder is to take a step back.

I’ve gotten a handle on the week by week deal. This is what my schedule looks like:

• Monday: Write Newsletter
• Tuesday: Write Blog Post
• Wednesday: Miscellaneous Day (this could be working on my e-book, new ideas I have for the blog, etc)
• Thursday: Write Blog Post
• Friday: Miscellaneous Day
• Sat-Sun: Create Web Tips video

Where I am going with my schedule.

What I am working on is making the best use of those Miscellaneous Days. These are the things that I want to fill them with as applies to the maintenance of my website:

• Reviewing and rewriting old content
• Updating website workflows
• Writing blog posts in advance
• Analyzing my goals for search engine optimization

Getting down to the creation of a schedule.

Essentially I am working on categorizing the types of content on my website.

Really, it will fall into a grid of the four following things:

• Posts & Pages
• Featured & Not Featured

So – in the first two sections of the website maintenance guide, we covered a lot of review material. We learned about analyzing our current content and workflows.

Today we’re going to take it one step further.

You’re going to do an exercise that may feel unnecessary and really frustrating.

Stay with me, here, I promise it’s worth it!

Take all of your notes about your content and your workflows. Keep them near you.

If you don’t have notes for your content and workflows, you can generate them by following these steps:

• Content notes
• Workflow notes

Okay, now you’re going to pretend that you’re starting your website from scratch.

Wait! Don’t leave!

I know that it’s frustrating to feel like you’ve invested so much into your website as it now exists, and then talk about throwing that all away so easily.

I don’t want you to think that way. If your website has helped out, that is great! I’m not saying your website has been worthless, just that we want it at its best.

This exercise will help you think minimally and will help you focus on only getting what you need. More on that later.

United we stand, divided we fall.

Do you have a bunch of different parts of your website?

In our “new” version of your website, everything will work seamlessly together because that is what is best. Your users expect to see the same website no matter what page they are on.

The most important links are accessible from the header.

Look over your notes, particularly your workflows. Which pages did you decide need to be accessible within one click?

Those links will be in the header.

There is always a main navigation in the header, the main website navigation, which generally leads to pages like “Home”, “About”, “Products”, “Services” and “Contact”.

There can also be a second set of links if you choose. These are the utility links. These are used to feature less used yet still important links that you’d like to make available on all pages. Some ideas for this would be “Privacy Policy” and “FAQ”.

Of course, you could always feature those examples in the main navigation instead, but you don’t want a thousand links there or your customers will get paralysis of choice.

I recommend picking no more 3-6 links for your main navigation, and no more than 2-4 for your utility links.

It’s tempting to throw as many pages as you can, but more is not always better. Don’t add pages because YOU think they’ll be good for you, add them because your CUSTOMERS need you to.

Outline the content that will be on the pages in your header links.

This is where your content notes will come in. You will write a quick list of things that will be on each page. Since you’ve already written these notes, this is basically just re-evaluating and re-organizing them.

This can include general information, the tone you are aiming for on the page, keywords you’re looking to rank for and graphics or images you’re hoping to show.

Your own website success blueprint!

Okay, if you’ve been organized through this process (or optionally, if you organized after the fact), you now essentially have a blueprint for success.

Congratulations! This is awesome!

Now, instead of actually trashing your current website, we’re going to talk about how you can use this blueprint to guide your next steps to bringing your website into a better era.

Trim the fat.

There is a good chance that your website is bloated with lots of information you thought your customers needed to know, but it actually drives them away because they don’t care.

In our new success blueprint, we’ve learned what is actually important to them.

Removing entire pages.

This is a painful but necessary step that you need to address first. Go through all your pages now and decide whether they fit in your new success blueprint. If it doesn’t fit, take it out.

I’m not talking about blog posts here. I’m talking about the various information pages around your website.

Most of you could probably lose at least 3 or 4 pages. Make sure you keep copies of these pages for when you need to reference content from them. You don’t want to lose that content if there is important data that will eventually be on a page that does fit your success blueprint.

Removing slimy content.

Make sure you review how to write useful content that your customers will love, and that search engines will reward you for.

Go through the content of the remaining pages and see what doesn’t fit in your success blueprint. If there’s a bunch of random information or slimy sales speak, take it out.

Be ruthless.

Remove vigorously.

You can keep copies of everything if you want to work on re-writing a new and improved version later, but getting it out now is an important step to take.

Tone up and grow stronger.

It’s time to make sure that you have the pages that you need.

Add entire pages.

If there are pages that are on your success blueprint but don’t exist on your website, you need to get those in there. Right now you’re just creating the canvas, you’ll write the content in the next step.

Add necessary content.

You may need to write entire pages worth of content (especially if you just inserted whole new pages in the previous step).

You may just be adding in some paragraphs or key sentences to your existing pages. Maybe you need to get outside with your camera and snap a photo to add to the page.

Whatever it takes, get the content in there that you need based on your success blueprint.

Slow down! Take this one step at a time.

Reading through all that sounds so simple, but when you really break it down, we just talked about an awful lot of work.

Don’t try to tackle everything at once.

Maybe today you’re going to pick one page to get rid of.

Maybe next week you will choose one page to add.

Maybe the next week you’re going to fix up the content for your About page.

The important part is that now you have a guide that tells you what specific steps you need to take next. Your actions will have a purpose and a goal, with research and thought behind it, instead of wildly guessing at what your website may need to be better.

If you want, you can write “Website Success Blueprint” on top of your notes now as a final touch. Keep it close and refer to it when you are going to make a website update.

Credit: Magic 8 Ball | Throne | Trash

If you remember, I told you only to take notes on what you expected out of your website pages, not actually re-write any content.

That’s because at the end of the day you might completely chang what your pages are.

What are user expectations?

There are many ways to approach figuring out user expectations. Let’s go through some of the simplest.

Create 3 potential scenarios.

Let’s say you run a pet supply store.

Say to yourself, “I have Bob, Jill and Joe”. Here’s an example of a realistic and potential scenario for Bob.

Bob has a golden retriever who just broke his leash.

The nearest PetCo is farther away than he cares to drive and he hopes to find a closer shop that can help him out.

Bob doesn’t want to waste his time driving from store to store looking for the type of leash that he wants, either.

He opens up his laptop and goes to Google, where he enters in his city plus the phrase “pet supplies”.

Since you’ve been learning about how to optimize your website, you show up on the first page. He clicks through to your website.

What is he looking for? Well, he wants to find a leash so first he’s going to check to see if you have an inventory somewhere on your website.

If you don’t have an inventory, he may look for a Contact page for a phone number to call and see if you have any leashes available.

Apply the same logic to Jill and Joe.

Come up with unique scenarios for all three of your potential customer scenarios.

Maybe Jill is an existing customer looking to see if you are back in stock with her favorite item.

Maybe Joe asked his friends on Facebook where a good [your type of store here] is.

Get creative! I think 3 is a good start, but if you’re getting on a roll, just keep on going! You can draw stars next to the 3 customers you think are the most likely once you’re finished.

When you’re done, you will easily compile a list of things that real people might expect to find when they arrive at your website.

Design workflows for your top scenarios.

Okay, go through your scenarios.

For each customer, write down the steps you think they should have to take to reach their goal.

In Bob’s case, you need to decide if you’re going to list an inventory. An inventory is only useful when it is always updated and that takes time, so you may not want to.

If you don’t have an inventory, is it really easy for him to find your phone number?

Do you think you should feature the phone number at the top or the bottom of your website, or should you list it on a designated Contact page?

Do you think you should do both?

Can Bob access the Contact page from any page of the website?

You need to think these things through. Because your customer doesn’t want to think these things through. In fact, they won’t. They’ll find someone else that did the thinking for them.

It shouldn’t take more than 2-3 pages of workflow for any given scenario, depending on how complex the task is. The most important ones should take 0 steps, and the more complex important ones (say, a page with a Map) would potentially be 1 click away at any given time.

Reviewing your existing workflows.

Go through your website as each of your hypothetical users.

Did your real workflow fit your ideal workflows as outlined in the step above?

Write down the real workflows as your website is now next to your ideal workflows. Note how they differ.

Homework: Evaluate your site’s workflow.

Okay, if you weren’t following along with a pen and a sheet of paper yet, it’s time to go back and follow these steps.

Report back!

What did you find out? Is your website more complicated to navigate than you realized?

I didn’t realize it was everywhere at first – I thought it was just my office; the entire building at best. Sure enough, the other office tenants came wandering out asking about the others’ power.

Turns out it was pretty much all of Southern California, part of Arizona and even extending to some of Mexico.

All of this had me thinking:

• What do you do when the power goes out on your website?
• What happens when things go wrong with your site?
• Do you have a backup plan?

Being Prepared

What do you do in the event of a website emergency?

Here’s a few scenarios that you may encounter as a website owner, but may not know how to handle – and how to be prepared for the unexpected.

Keep Backups

You should be performing routine backups to your website and keeping those separate from the rest of your website data.

Database Backups: 1x per week

If your website runs on a database, you should create a backup once a week or so and keep that database backup on your computer or safely hosted elsewhere.

Files/Folders Backup: 1x per month

For the rest of your website, you should probably ZIP and store your files about once a month.

The exact steps to backing up your site will depend on your hosting. You should contact the Support Team for your hosting company immediately to find out how to get this set up automatically.

Verify the Emergency

When the power turned off, everyone’s first instinct was to check to see who else was experiencing the issue. If it was just us, then we could assume the issue would probably be fixed quickly and we could resume regular work. So we verified that it was in fact a real issue before making any decisions.

Sometimes you’re the only one experiencing the issue. If your website is down, for example, you can check this website to see if it’s also down for everyone else:

DownForEveryoneOrJustMe.com

You can also call a friend and have them check to see if they’re getting the same error.

Is your website having a real problem?

Take the following steps before doing anything else:

1. Take a screenshot of the problem
2. Create a .txt file that outlines the steps you took to find the problem (take note of your web browser, your internet connection, where you came from, and any other details you can think of)
3. Try to follow the steps you outlined in your .txt file and recreate the issue to make sure it’s still a problem (take more screenshots of what you’re doing exactly along the way)
4. If it’s still a problem, zip your screenshots and .txt file together so you can easily send it to people who can help you

Resources:

How to take a screenshot →

How to zip files together →

Contact Information

Just like in a real life emergency, it’s important to have the right information easily available to you.

Contact information you should have readily available:

• Domain company: Phone number, email, and support page
• Hosting company: Phone number, email, and support page
• Web developer: Email

Account Information

If you ever find yourself needing to go to the hospital or getting roadside assistance, you’ll notice that if you want to get covered you need your insurance account information.

The same goes for getting support with your domain or hosting company. You should have:

• Domain company: Your account number, your username, the email you used to register with them
• Hosting company: Your account number, your username, the email you used to register with them, the primary domain on your account

Emergency Plan

When SDG&E told everyone that “now was the time to activate your family emergency plan“, imagine how many families looked at each other without a clue of what to do next?

Don’t let this be you. Have an emergency plan.

Step 1: Do some research.

Even if you’re not going to be able to fix the problem yourself, you need to figure out who you should be talking to first.

• Scenario #1: Your website is showing, but there are a bunch of weird issues on the page. Start by contacting your developer/designer.
• Scenario #2: Your website isn’t showing at all. You’re getting a gray page with an error telling you that there’s nothing there. Start by contacting your hosting company.
• Scenario #3: Your domain is leading to a website, but it’s not yours. Start by contacting your domain company.

If those scenarios don’t sound right, try Googling your problem to see what others have to say about it.

A great technique is to copy and paste the error into Google.

What if you run your own website and don’t have a designer or developer? You can always Google the name of the software you use (WordPress, Joomla, etc) with the issue you’re having to get help. Most software has a support board where you can get help.

Step 2: Reach out to your emergency contacts.

Once you’ve done your homework, reach out to the appropriate party. Send them your ZIP file with the steps that led to the problem and the screenshots.

Step 3: Keep calm, don’t panic, and be patient.

If everyone in San Diego had freaked out, left their houses trying to evacuate, or just generally panicked… well, lets just say that there would have been a lot more issues.

Once you’ve done what you can do, it’s time to step out of the way and let the professionals do their jobs. Don’t mistreat the people who are helping you.

Your emergency will get resolved, just stay vigilant!

What do you have in place for website emergencies?

Did I miss anything? Share your thoughts in the comments.

Photo 1

The difference I like to make between me and everyone else feeding you similar information, is this: I try and present it to you in a way that makes sense to you since your job doesn’t involve being buried chin deep in creating websites all day long. I try to focus on helping you understand the why of things. Tools and techniques will always be changing, but if you understand what you’re doing from a broader perspective, learning a new tool or technique will not be as challenging.

Today, however, we’re going to go ahead and let the SEO experts step in – the guys who do this for a living, all day, every day.

This round-up of required reading and useful tools will probably give you some insight to my posts on researching keywords and writing for SEO friendly content.

Required Reading for SEO

The Beginner’s Guide to SEO from SEOmoz

This is probably the best comprehensive guide you can find online that will explain everything in an easy-to-understand format. And these guys know what they’re talking about, too.

Read the guide ›

Keyword Research for Web Writers and
Content Producers from Copyblogger

This is a five-part guide that walks you through writing content for specific keyword targeting. This is an amazing resource if you really want to “get” how to write for search engine optimization.

Read the guide ›

Free SEO Tools Available Online

Google Webmaster Central

There a lot of things you can do with this handy little tool. By simply verifying your site ownership, you can get the following information:

• See how Google sees your website
  What keywords does Google think you’re optimizing for? 
• Analyze search data
  What keywords are you being found with?
• Find people who are linking to your website
  Where is your website being talked about?
• Help Google know what pages are on your site
  Submitting a sitemap helps Google keep your pages up to date in its search results

Google Analytics

There are a lot of analytics tools available, but this is probably the most full-featured traffic analyser. Best news? It’s totally free.

What does it do?

It allows you to completely track the way people find, use and leave your website.

That means you can learn how to focus on your strengths and close out the weaknesses in your website. It’s pretty awesome!

Google Keyword Tool

Google, Google, Google! I promise this is the last Google link.

This is another amazing tool provided in AdWords. If it’s telling you that you need an account, don’t worry – the account is free. You only have to pay if you actually order advertising. Signing up is well worth access to this tool!

The Google Keyword tool is like  an insight into Google’s world. You can find out how competitive your keywords are, the amount of total traffic those keywords drive every month, and even compare specific results next to each other.

Alexa: Traffic metrics, demographics, search analytics, oh my!

Alexa is a tool that measures your website compared to all the other websites. They give you a rank number which is essentially your place in line. You can move up the line by getting more traffic. The close your rank is to #1, the bigger your website is compared to everyone else.

As a small business, you don’t really need to worry about becoming top dog in that respect. However, Alexa gives a lot of other really great information about your website that you can use to your advantage.

The coolest section (to me) is that you can get an idea of your general audience.

What tools do you use?

Did I leave out an important resource or tool that you reference? Do you use any of these – which is your favorite?

If you want to use these tools but need help learning how, just request a tutorial and I’ll create a guide to walk you through getting set up and getting started.

The Ultimate Non-Technical Guide to creating a website.

You won’t find HTML lessons or design tutorials here.

Just lessons in what a successful small business website needs, what you should consider when you create a website, and beginning steps to creating traffic and a community.

Learn the way that websites work (and how to put one together).

If you just can’t get your head around the technical aspect, but you really need to get one online – this is the answer.