Tag: marketing
3 Easy Steps To Getting “Social” In Social Media
Enough with the excuses. Social media is not hard to get into. Just do it!
Method over madness.
Why are we so focused on all the trending tools instead of concerning ourselves with the methods behind how we use them?
Why getting naked at work is the best policy.
You’ve heard of working at home in your pajamas, but no one really talks about doing it in the nude. That’s just weird.
Why Paid Advertising Isn’t Worth Your Money
Paid advertising isn’t worth your time. Okay, perhaps I’m exaggerating. Paid advertising has its place – but as far as I’m concerned, it has no place in your beginning marketing efforts.
How to Use Social Media for Small Business Marketing
Part Eight of The Small Business Website Guide for Business Owners
You have come a long way! In our series you learned: why websites are important, how to plan for a website, how much websites cost, whether you should build your own website and what a successful website is made of. You also learned how to make your website search engine friendly, how to write powerful content for the web and how you can use a blog for marketing. Today you’re going to learn how to use social media for small business marketing.
Here’s a brief look at what we’re looking at today and how to use social media for your small business marketing plan:
Back to basics: What is social media?
Why the big players of social media don’t matter
Social media marketing is relationship marketing
How to write content for social media
Keeping social media … Read More »
How to Use a Blog for Small Business Website Marketing
Part Seven of The Small Business Website Guide for Business Owners
We’ve reached the final leg of the Small Business Website Guide: learning how to market your new small business website. We’ve come a long way – you now know how to think about a website, how to prepare for one, how to handle the creation process and finally, how to prepare for search engines to show you off just right.
Are you ready for the last stretch?
Here is a quick look at Part Seven, which covers how to use a blog for your small business marketing strategy:
Back to basics: What is a blog?
The pitfalls of having a blog
Blogs are great for search engine optimization
Blogs are great for growing traffic
Blogs are great for building community
Blogs are great for giving you focus
Blogs are great for driving conversions
You are stupid to not even try having … Read More »
An example of great Twitter marketing (by the best online printing company)
In some ways, I am the best kind of customer. If I like your product, I am going to do all but shout it from the rooftops that I have fallen in love with your product.
I call what I do product evangelizing.
At any rate, the best online printer I have ever used is GotPrint.net – their process is simple, their prices are great and they have always delivered before the (already reasonable) promised delivery date. So when I saw that @kauf had tweeted about comparing online printing services, I told him exactly my thoughts on GotPrint.net and how they are awesome.
Shortly thereafter, I get this:
[blackbirdpie url="http://twitter.com/GotPrint/status/2417214498021376"]
Woah.
I was not expecting that! My own shout-out? An offer of open communication should I ever have any need?
This is how Twitter should be used by companies. Making individual connections. Opening the lines … Read More »
Designing to the Point- 4 Steps to an Effective Website
People – especially people of business – want websites. If you asked them why, most would say that they want to “Attract more clients”, “Generate customers”, or “Show off my business”.
Imagine that you are an architect. Someone asks you to build them an office. You ask, well, what do you want in an office? The equivalent answer to “Attract more clients” is: “I want to be able to put my employees there so they can work.”
As you can see, this is not a helpful answer. How many employees do you have? What kind of resources do they need? What kind of environment should they be provided?
The same goes for a website. The following are some basic steps to designing a better and more focused website that will accomplish the goal of your client.
Step One: Define a specific goal.
Some good example … Read More »
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